Organizations have discovered that digital events and environments can extend the audience reach of their physical conferences, trade shows, annual meetings and chapter meetings.
Physical events with a “digital extension,” otherwise known as a “hybrid event,” can augment the events’ reach to a global audience.
Digital extensions provide additional means for sponsor and exhibitor participation, generating revenue growth for event organizers. Hybrid events can also be particularly convenient for those unable to travel to the physical event venue.
How Do I Monetize Digital Events?
Of course, digital events involve both “hard” and “soft” costs. Hard costs include technology, audio-visual (A/V), bandwidth and electrical. Soft costs include the time and resources involved in planning, selling and execution. For publishers and associations, a sustainable model for digital events requires revenue generation that turns a profit.
But how do you generate revenue and profit with digital events? This white paper aims to provide you with the strategies and tactics to make it happen.