Introduction
Is your organization ready to add virtual events to your marketing and communications arsenal? To find the answer, your staff – from senior executives to mid-level managers to the associates in the trenches – needs to agree beforehand about your goals and strategy.
It is important to hold interdepartmental meetings to discuss your organizational resources and objectives, including the following:
- Are you looking to cut costs?
- Do you want to improve communication and productivity?
- Are you seeking new revenue?
- Do you want to leverage existing investments and/or events?
- Do you have one-time or programmatic event needs?
- Do you plan to run individual events for specific audiences with specific objectives or do you have a long term need to connect communities of people over time?
A comprehensive needs assessment will reveal whether your organization is ready for and can benefit from, virtual events or a virtual business platform. In the next section we look at the five key factors to staging