Posted by Dennis Shiao on Wed, Dec 26, 2012 @ 10:39 AM
Introduction
Recently on INXPO TV, we produced a four-part series called “Webcasting 101.” We wanted to provide practical and actionable information to webcasting managers to help drive engagement and participation in high quality webcasts.
We provide complimentary access (with registration) to INXPO TV – in fact, you can register and login right now, to view all of the Webcasting 101 programs on-demand. You can also continue reading and get a re-cap of the entire series.
Webcasting 101 Outline
Our four programs were:
- Part 1: How to Select a Webcasting Vendor
- Part 2: Tips for Planning and Executing Your Webcast
- Part 3: Presentation Tips for Your Webcasts
- Part 4: How to Analyze Engagement Data from Your Webcast
How to Select a Webcasting Vendor
First-time webcasting managers tend to hone in on feature and function when selecting a webcasting vendor. And don’t get me wrong: those are both critical. However, once you’re up and running with your selected vendor, you’ll usually discover that the combination of “technology and team” are most important.
In other words, the webcasting technology needs to provide the right features, but without the right service and support (from the vendor’s team), the partnership can fall flat. Matt Goodwin, an Account Executive with INXPO, was our presenter for Part 1.
Matt outlined the following feature/function criteria for selecting your webcasting vendor:
- Performance
- Reliability
- Scalability
- Device compatability
- Social engagement
- Reporting
For vendor services and support, Matt outlined these key criteria:
- Strategic understanding
- Best practices and webcasting expertise
- Multi-language capabilities, along with global coverage
- Supports both full-service and self-service models
- The right customer service philosophy
- "Fit"
View Matt's program now:
Tips for Planning and Executing Your Webcast
Jenn Gibson, a Sales Engineer at INXPO, was our presenter for Part 2. Jenn suggests that you get the basics of your webcast nailed down up front:
- The date and time of the presentation (including time zone)
- What time you’re expected to be available on the live day
- The date and time of the dry run (including time zone)
- Deadlines for abstract, bio, presentation materials, handouts, etc.
- Determine how long the presentation is set to run
Jenn then urged webcast presenters to analyze the “who” and “where” of their audience. For instance, if presenting to users on mobile devices, consider:
- Smaller screens mean text and images are harder to see/read, so keep slide content minimal
- Not all functions that are supported by a PC are supported by mobile devices, so know what can/can’t be used
- The mobile experience may not match the PC experience, so know what the attendees will see. This is important when discussing how users can ask questions or interact with the session
When assembling your presentation, Jenn recommends the following:
- Every webcast platform has different features and functionality, make sure you understand what your options are. Webcasts are more engaging when the content types are changed ever 2-4 minutes so take advantage of the options that work best for you session
- Get the historical information from the show host; find out what their attendees have had the most/least success with in the past and take that into account when creating content
- Don’t use features that you aren’t comfortable with; it will only add anxiety to the live day
- Don’t add features just for the sake of “having more stuff”; add what feels organic and
enhances the presentation
With regard to preparation and live broadcast procedures, Jenn provided these valuable tips:
- Rehearse your content
- Have notes
- Plant seed questions
- Do a full dry run
- Test your equipment
- Hardwire your network connection
- Know the support procedures
- Practice back-up plans
View Jenn's program now:
Presentation Tips for Your Webcasts
In Part 3, Carmen Taran of Rexi Media challenged presenters with this captivating question: “Are you better than a handout?” Carmen urged webcasting presenters to ensure the answer is always an astounding “yes.”
For audience participation, Carmen’s program outlined the following tactics:
- Give them something to think about
- Give them the joy of getting it
- Give them something to do
- Summon the collective
Then, to ensure that her own program was better than a hand-out, Carmen provided hands-on engagement tactics to keep her audience on their toes. Examples:
- Challenging viewers to a “mind puzzle” (challenge)
- Showing “partial” heads/faces of celebrities and challenging viewers to identify them
- Asking viewers to send her a photo of their favorite brands (and then showing the photos to viewers by holding her tablet up to the camera)
- Asking whom wanted a pizza delivered to them – and then using survey questions to have the audience decide size, amount of cheese and toppings
How to Analyze Engagement Data from Your Webcasts
Part 4 was presented by Danielle Belmont of BNP Media. To summarize Danielle’s program in a single sentence: “Engagement = Action.” Specifically, Danielle shared the engagement ranking that she uses in all of her webcasts. Listed in order of importance, they are:
- Average View Time
- Q&A
- Chats
- Polls/Surveys
- Downloads
- Invites (to Others)
In addition, Danielle recommended that presenters cross-tabulate individual reports, to identify the most engaged users.
In Danielle’s slide (above), she identified 22 attendees who asked questions and downloaded a document. These attendees had a level of engagement that suggested an immediate follow-up by Sales.
Conclusion
Hosting a successful webcasting program is a year-round (rather than “one and done”) initiative: it requires a vendor that meets your technology and service needs, a planning process and timeline that ensures preparation and quality assurance and a specific strategy to generate (and measure!) engagement. Feel free to visit our webcasting overview page for more information.
Posted by Matt Goodwin on Mon, Nov 12, 2012 @ 01:50 PM
Introduction
Ask the person next to you, “Hey, can you create a slide presentation for me?” Then say, “I’m only kidding.” Seriously, ask the person next to you and watch their reaction at this moment. It will be important later.
Many people are stricken with fear and dodge the mere thought of creating a presentation for someone else. Why is this? Confidence. In my experience, there is a visible difference in audience behavior based on the confidence level of the presenter.
Have you ever missed or forgotten a line? The one you practiced so hard to remember! You’re thinking, “This is the worst day of my life.” You may apologize, stumble, keep going, or ask to start over. Others may continue the conversation forward and finish strong, but linger on the mistake. It is all situational.
I've developed a framework to help presenters with their confidence and online delivery. It's an acronym that goes by the name "PACES" - for Planning, Audience, Content, Engagement and Socialization.
Planning
Planning is the most crucial element, but also the most neglected. We are all guilty of putting the presentation development off at some point in our professional careers. When working as a webcasting engineer, I heard hundreds of excuses. Some were quite creative. Plan for everything!
This guidelines document for preparation and planning is quite impressive, but you can choose your own style. Mobile delivery, online user experience, interactive functionality like polling, surveys, and games, as well as group or moderated chats are a small portion of the planning process. Ask for strategic help, and your presentation may be a hit. Feel free to contact me.
Audience
Audience acquisition, marketing, time zones, technology limitations, and generational awareness are important and develop pre and post-planning process. I believe time spent understanding your audience’s situation will pay off during the engagement planning process.
The best way to reach your audience is to design interactions around the technology they use. Mobile users are on the rise with over 1 billion users world-wide according to this study. Do you think they should be included in your presentation? I do. In fact, I prefer to view presentations on my mobile device. Do you want to exclude me?
Content
This should be an understood category, but for those of you that are new I will explain quickly. Content is King (and Queen) to your audience. It is the entire reason they tuned in. Planning for the defined audience should allow you to create the most compelling and engaging content on the planet. Then they have no reason to multitask. Get the Content right!
Engagement
What are you going to do to capture the audience’s attention? Hopefully I captured yours at the beginning of this article. You have to think like an attendee when you are creating presentations.
We have a wealth of content to consume. Television, theaters, performances, movies, webisodes, sports, etc. have created endless supply of content and fun. What can webcasts, webinars, and online presentations potentially offer against the endless media streams?
They offer interaction with subject matter experts. If you are delivering a complex scientific presentation, do not cram the slides with hundreds of words. Make it compelling and fun. Use the handouts in the webcasting platform to give people digital copies for them to place comments on digitally or physically, and follow along with you.
Every presenter in an online setting must use engaging tools like polls, games, and media integration. Even resorting to having audiences write down something for future use. Find what works best and practice it over and over and over again. Most importantly, talk to your audience as if they are standing next to you face-to-face.
Socialization
Engagement strategy is just the beginning. Encourage socialization in your presentations by allowing attendees to share digital business cards (vCards), join the moderated or open group chat, ask questions, tweet from the webcast platform, and engage with each other.
Build a memorable experience and you’ll have followers for every presentation. I often encourage social networking with attendees, partners, and customers after the webcast. We are a collective group of individuals interested in a specific topic so we should probably remain in contact as the industry or topics expand. Social connectivity works for a reason so your presentations should benefit from it.
Conclusion
I hope you found my PACES framework (for online presenters) useful. I believe that every online presentation needs to include the proper amount of Planning, along with a focus on Audience, Content, Engagement and Socialization.
Posted by Dennis Shiao on Thu, Nov 08, 2012 @ 01:41 PM
Pictured: Members of the BNP Media social media team, live on INXPO TV!
Introduction
We had the pleasure of hosting members of the BNP Media social media team on INXPO TV's Thought Leadership channel. They had audience members on the edge of their seats as they shared insights on "Growing Your Business with Social Media."
Registration on INXPO TV is open to all - so feel free to register, navigate to the Thought Leadership channel and view this program on demand. Also, feel free to take a look at the social media sponsorship programs provided by BNP Media.
Q&A on Social Media
Because of the captivating topic, we were flooded with far more questions than we had time to answer. We provided the additional questions to the BNP Media social media team and they were gracious enough to provide the answers.
Here they are:
Social Media ROI
Q: Which media offers the best ROI for my marketing dollars: social media, advertising, face-to-face events?
A: This is hard to say without knowing the objectives of your organization. Social Media ROI is measured very differently than our traditional marketing channels. It often depends on the social channel and what your goal is there. Some experts even say it simply cannot be measured. When we do see social ROI measured, it’s often in a qualitative over quantitative way. Less about dollars, more about engagement, customer retention and brand awareness.
Blogging
Q: In a recent BtoB Conference in Chicago, it was stated 83% blog post do not receive a reply. So I ask, why should corporations bother?
A: We're a huge proponent of listening and conversing with your audience. We have found for us, there’s a direct correlation with audience engagement and growth. When we look at our own ROI, audience growth and engagement are key elements.
Social Media Frequency
Q: How often should you send out content on social media before it gets overwhelming for your audience?
A: This depends on the channel. Twitter is constantly moving and you really can’t tweet too much. Facebook, LinkedIn or any other discussion based platforms we’ve found 3-5 posts a week is ideal. Of course, always trying to introduce multimedia and stimulate engagement to optimize your Facebook EdgeRank position.
Getting Started with Social Media
Q: If my organization has NO social media presence, what's the one social network I should start with?
A: I think Facebook is a great place to start. It provides the analytics you will want as a marketer and most of us are already familiar with the platform from personal use.
Social Media Analytics
Q: Do you have recommendations on social media analytics systems (e.g. dashboards)?
A: We absolutely recommend investing in a social media management tool if you’re moving out of the beginning phases of your social strategy. At BNP Media, we use Engage121 and it fits the needs of our company, but there are tons of options out there to suit any need and any budget.
Related Information
If you have questions you'd like answered on the topic of social email, feel free to email me. If I don't know the answer, I may just pass it along to the team at BNP Media. Finally, did you know that our platform provides Social Widgets that conveniently integrate with Twitter, Facebook and LinkedIn? You can find further information at the bottom of this page.
Posted by Dennis Shiao on Wed, Oct 24, 2012 @ 11:35 AM
Download the White Paper: How to Improve Your Organization's Internal Communications.
Introduction
Here's the premise for our latest white paper:
"It seems that business moves at a rate more rapid than ever before. We hop on early morning conference calls with Europe, attend a series of meetings in the morning and afternoon, check emails in the late afternoon, then try to make sense of the day after dinner.
All the while, organizations aim to grow revenue, expand abroad and lower costs. To deliver on objectives and business priorities, organizations need to make quick business decisions and act swiftly. Those that don’t, after all, will be in a constant struggle to keep up with the competition.
As organizations race to meet their business goals, what’s one thing that can be neglected? Consistent and effective internal communications."
White Paper Outline
We've structured our white paper as follows:
- Introduction
- Benefits of Effective Internal Communications
- Everyone on the Same Page
- Higher Employee Engagement
- Increased Productivity
- Effective Internal Communications Yields Benefits Externally
- Stronger Employee Retention
- Improving Internal Communications
- Inventory and Audit Existing Initiatives
- Create a Framework for New Initiatives
- Identify Objectives
- Identify and Segment Your Audiences
- Identify Success Metrics
- Develop and Standardize on Communications Programs
- Successful Internal Communications Tactics: Online Programs
- Bringing It All Together
Download the Paper
Posted by Dennis Shiao on Thu, Oct 18, 2012 @ 10:17 AM
Introduction
On INXPO TV this week, our very own Matt Halicki delivered a best practices program on registration pages. When I hear the term “registration page,” the last thing I do is jump high with excitement. That being said, the success of our online event can depend on it. So you better jump through hopes to do it right.
If your organization places a certain business value on each additional registration, then applying best practices to your registration page can generate additional registrations (that you otherwise would not have seen), which can transform your role from rising star to rock star.
Without further ado, I’d like to relate five registration page best practices that Matt covered in his program.
1) Hit Them with a Clear Value Proposition.
We each receive hundreds (if not thousands) of emails each day. According to Matt, the email promoting your online event is just one of those hundreds. So don’t delay. Make your value proposition compelling and place it prominently on your registration page. Put yourself in your audience members’ shoes and make sure your registration page answers the question, “what’s in it for me?” (where “me” is your target audience).
2) Less is More.
Yes, we know: you’d like to capture budget and purchasing authority, along with a number of additional custom registration questions. Just realize that each additional registration question that you include decreases the probability of someone filling out your form. So ask yourself this key question: do I need that additional question so much that I’m willing to sacrifice additional registrations?
3) Take Advantage of Social Sharing Buttons.
Whether it’s Facebook, LinkedIn or Twitter, insert social sharing buttons so that registrants (and even potential registrants) can promote the online event on your behalf. This assumes an externally oriented event, of course. If you’re doing an internal communication inside the firewall, disable those social sharing buttons.
4) Use Affiliate Tracking to Determine What’s Working.
You’ll promote your online event’s registration page via outbound emails, social media, your blog, your web site, partner web sites and third party media placements. Make sure each media vehicle is associated with a unique “affiliate tracking code” (to identify that vehicle). This way, you’ll see how many registrations the outbound email generated compared to your web site. And from there, you’ll be able to adjust and adapt how you’re promoting your online event.
5) Get the Logistics Right.
There are more logistics to a registration page than you might think. Get any of these “wrong” and it could have a negative impact on registrations and user satisfaction. Be sure to:
- Configure an automated registration confirmation email.
- Include calendar reminder links on the confirmation page and in the confirmation email.
- List technical requirements on your confirmation page and login page.
- Provide contact information for whom to contact with technical issues.
- Clearly list the event’s date and time (and timezone) on your confirmation page.
Conclusion
We hope you found these online event registration page tips useful. Use the Comments area below to let us know tactics you’ve used to improve the effectiveness of your registration pages. We’d love to hear from you.
For More Information
Interested in producing online events? Check out the Online Events Solutions page on our web site.
Posted by Dennis Shiao on Wed, Oct 10, 2012 @ 03:31 PM
Image: The STAREAST hybrid conference from Software Quality Engineering (SQE).
Introduction
We've written quite a lot about
hybrid events. Feel free to peruse the
38 blog posts that we've published on the topic. With hybrid events, meeting and event planners can dramatically extend the audience reach of their face-to-face events, while
growing subscription and sponsorship revenue. In addition, organizations from Cisco to PCMA have reported that the "digital extension" (to a physical event) is proven to
drive attendance to subsequent face-to-face events.
Hybrid Events: In The News
We're happy to see hybrid events "in the news" lately. Notably, BtoB Media Business published an article titled "
Physical events see resurgence with virtual innovations". In the article, Charlotte Woolard profiles the innovations media companies are making by combining physical events with digital extensions (and sponsorships).
Woolard includes insights from two of our clients, Kate Spellman of
UBM Studios and Danielle Belmont of
BNP Media.
Hybrid Event Success Story
In April, Software Quality Engineering (SQE) held its Software Testing Analysis & Review Conference East, otherwise known as STAREAST. SQE made it a hybrid conference, with the physical conference in Orlando, Florida and the digital extension provided on the INXPO platform. You can read a case study of this hybrid conference here:
http://web.inxpo.com/hybrid-event-case-study-stareast-2012/
Live Webcast
Kim Bryant, the Event Manager behind the hybrid conference, will be providing a live webcast that airs on INXPO TV's Success Stories channel:
Date: Wednesday, October 17, 2012
Time: 12PM ET
Kim's presentation will last about 30 minutes - and there will be plenty of time for Q&A. So bring your best questions on
hybrid events. Hope to see you there!
Posted by Dennis Shiao on Thu, Sep 27, 2012 @ 07:58 AM
Introduction
Have you considered an online platform for your internal communications needs? We've got a solution. It's called Social Business TV - a simple to use, cost effective and engaging social broadcasting solution.
We're so excited about doing internal communications (via an online platform) that we've put the words to a song. Which song? "What Makes You Beautiful," by One Direction (@OneDirection).
What Makes Internal Communications Beautiful [LYRICS]
You're quite unknown,
Don't quite know why,
You're turning heads, so your cover may be blown,
Don't need HD cameras,
To stream your stuff,
Being the way that you are is enough,
Those on a mobile device can see it,
4G and LTE makes you feel it,
Baby you inform my employees like nobody else,
The way that you stream me on webcam gets me overwhelmed,
But when my audience is engaged, it ain't hard to tell,
You don't know, Oh oh,
You don't know you're beautiful,
If only you saw what my employees can see,
You'll understand why I want you so desperately,
Right now I'm looking at you and I can't believe,
The R-O-I,
You don't know you're beautiful, Oh oh,
That's what makes you beautiful
So c-come on, comm-uni-cate,
We all have a lot on our play-ay-ate,
So set a time,
And make it rhyme,
Employees want to hear the day-ay-ate,
Everyone else in the room can see it,
Everyone else but you,
Baby you inform my employees like nobody else,
The way that you stream me on webcam gets me overwhelmed,
But when my audience is engaged, it ain't hard to tell,
You don't know, Oh oh,
You don't know you're beautiful,
If only you saw what my employees can see,
You'll understand why I want you so desperately,
Right now I'm looking at you and I can't believe,
The R-O-I,
You don't know you're beautiful, Oh oh,
That's what makes you beautiful
The Team Behind Social Business TV
With footage from our Chicago and San Jose offices, the team at INXPO performs a lip dub of "What Makes You Beautiful." We hope you enjoy the video!
For More Info
Want more info on Social Business TV for internal communications? Visit our web site:
http://www.inxpo.com/solutions/social-business-tv/internal/
Then click on "Request Info" and we'll be in touch with you right away (that's what makes us beautiful).
Posted by Dennis Shiao on Wed, Sep 19, 2012 @ 03:51 PM
Introduction
Seems like everyone has some sort of mobile marketing program going, except for small businesses. The big brands have embraced mobile in a big way: mobile websites, social media, text marketing, in-app advertising and more. If these tools are available, why is small business having such a hard time with it?
The Reason: Understanding
One could easily point to the possible reason of expense and that would be absolutely correct. National or international mobile campaign rollouts can be costly. The coordination of the program from a technology and programming standpoint is often a big expense in time and dollars. But that’s not why.
Probably the main reason why smaller businesses aren’t jumping on the mobile bandwagon in droves is that they don’t understand what exactly it is. The confusion with it is totally understandable. Ask 10 people on the street to define it and you’ll likely get 10 different answers. But most people know it has something to do with cell phones or tablets. At least you’ll get agreement on that.
Why SMB's Should Hop On Board
Mobile marketing can take many forms, depending on the purpose at hand. Though challenging, working through the jungle of options will be critical for the future of businesses, including smaller organizations. Here’s why:
The majority of the world’s population has cell phones.
According to a recent mobiThinking report, around 87% of the world’s population has a cell phone, outpacing landlines by 5:1. In the USA, 105.8% of the population has a cell phone. Yes, you read that right. That means that many people have more than one cell phone.
Cell phone sales are outpacing computers by a large margin.
While computers still are selling, cell phone purchases are outpacing them to a degree you have to see to believe. As of this writing, according to WorldOMeters real-time world statistics, 245 million computers were sold this YEAR, whereas 3.5 million cell phones were sold TODAY. Do the math.
While everyone may not be on social media, they are on their cell phones.
Social media use pales in comparison to the market saturation figures noted above. Even social media powerhouse Facebook’s user base worldwide (not necessarily active users) cannot compete with the level of cell phone purchase and use.
No pun intended, mobile is where people are going. You and your business, regardless of size, need to be there.
Attend My Webcast
On September 25, we’ll be discussing Is Mobile Marketing Right for Your Small Business? to give small business owners and entrepreneurs insight into the possibilities and pitfalls of marketing in this brave new world.
This interactive online session will be the first event hosted on INXPO’s new Social Business TV platform, called INXPO TV. Join us to get an up close look at the future of mobile and the future of meetings online.
Posted by Dennis Shiao on Mon, Sep 17, 2012 @ 01:28 PM
Introduction
Last week, I participated in an #engage365 Twitter chat. Donna Sanford (@DonnaEngage365), the Community Manager for engage365.org, engaged me in a debate on “livestream vs. capture?”
I took the stance that livestream is the best way to provide event content, whereas Donna took the other side, arguing that capture (and later replay) is the way to go. Unlike the traditional debate in which the debaters pontificate and the audience listens, Donna and I invited everyone (on Twitter) to participate, especially the #eventprofs community.
Capture and Engage
While some participants noted that they value the “on demand archive” of a virtual conference session (or presentation), Donna continually emphasized that captured content is most effective when viewer interaction is facilitated around it.
Specifically, Donna is a fan of providing “mini events” (online) after the face-to-face event, where captured content is broadcast “simulive” and the presenters (from the session) are available to engage the online attendees.
Conference TV: A Concept Worth Considering
During the course of our dialog around captured content, the concept of “Conference TV” surfaced:
Here’s how Conference TV might work:
- Mini-event (held online) the week after the conference (e.g. 1-2 hours in duration).
- A host (or, co-hosts) “break down” elements of the conference. Think of it like ESPN’s “NFL Primetime” with Chris Berman and Tom Jackson, which airs after Sunday’s NFL action has concluded.
- A selected session (from the conference) then airs, in “simulive” mode.
- The speakers from the session engage with the online attendees during the simulive session.
- At the conclusion of the session, we return to the host(s), who provide further commentary about the session.
- A week later, this entire “program” repeats, this time with another session from the conference.
- Meanwhile, users are welcome to login 7x24x365 to view all of the on-demand content.
And here are the benefits:
- Extend the conversation and dialog well after the event or conference.
- Create more effective learning and comprehension (for attendees) of the conference content, which creates more satisfied attendees.
- Provide a useful service to people who attended on-site (i.e. don’t you hate it when two great sessions are scheduled for the exact same time?).
- Extend the reach of your conference content globally.
- Generate additional revenue, in the form of sponsorship or paid access.
Conclusion
I found it interesting how a “livestream vs. capture” debate helped spawn this Conference TV concept. I’m intrigued by it. Use the comments section below to let me know your thoughts. Would this “always on” TV concept work well for your event or conference?
Posted by Matt Goodwin on Thu, Sep 13, 2012 @ 10:49 AM
Matt Goodwin is an Account Executive at INXPO. You can find Matt on Twitter at @mrgoodwin23.
Introduction
Recently, we launched a product offering called Social Business TV (“SBTV”), an online platform for continuing communications programs. We already have clients using Social Business TV for internal communications as well as external communications.
For external communications, organizations are finding it challenging to stand out from the crowd. Social Business TV allows organizations to create content and programming in an always-on community that supports real-time engagement, live presentations, and resources. Within these communities, quality content drives brand awareness, and can be effective at driving demand for the organization’s products and services.
You Don’t Know Jack (But You Do)
Imagine you are Jack. Jack is enthusiastic about your brand. He buys from your brand, and he eagerly awaits new lines, “likes” posts on Facebook, tweets brand love-notes, and reads your company’s blog. Now, imagine a single destination Jack can visit for all social platform aggregation, content aggregation, and meet other fanatics in a rich-media experience about the brand. It is a marketing vehicle beyond a website. In this space Jack can:
- Watch Live and On Demand webcasts. Imagine telling the live webcam presenter to turn or move the product a certain way for a better look! This is individualizing the experience to expand customer appeal.
- Interact with industry leaders, managers, product managers, designers, watch live content from the fashion floor, and submit questions to speakers.
- Earn achievements and badges.
- Accumulate points for prizes and drawings.
- Play social games.
- Learn about stores and other brands in specific meeting rooms or booths.
- Interact 1 to 1 via video/audio/text chats or many to many via group chats within the community in real-time.
- Download resources, handouts, measurement guides, and other collateral.
- Upload user-generated content to blogs, visit embedded webpages, and interact on Twitter, Facebook, and LinkedIn from a single space.
Folks, this is live, interactive content viewable from smartphones, desktops, laptops, and tablets so it reaches all audiences. Enterprises, associations, media publishers, educational institutions, and government agencies can all benefit.
How You Get to Know Jack Better (Hint: Data Analytics)
I could ramble on about more capabilities, but the best thing about this community is the advanced metrics reporting. Reports are available in real-time, 24x7x365 that outline traffic, registration and user data, behavioral, content consumption, social behavior, search results, display ads, game participation, and lead generation reports.
Additional Use Cases
How do we create revenue streams, market share, business models, partnerships, leadership, and brand expansion online while reducing costs? I think Social Business TV is the answer because in addition to consumer channels, other business channels may exist, including:
- Employee Updates, Recognition, and Awards.
- Management Updates.
- Social Responsibility Live.
- HR Updates.
- Recruiting.
- Training & Education.
- Product Announcements.
- Best Practices.
- Supply Chain Updates.
- Product Training.
- Sales Meetings, etc.
Conclusion
It is a unique time for internal communications and marketing communications. They’ll both be drastically transformed as older demographics begin to retire. Social broadcasting is a natural fit for the Millennial generation who will soon make up the majority of the workforce.
In my experience some are jumping on board, but others are afraid of the change. With that said, there are individual challenges from situation to situation that must be evaluated but are easily overcome with the right strategic plan.
Long ramble, but this is my world. I'm connected with all major social platforms and internal-organization platforms. My iPhone is integrated with all e-mail addresses and instant messaging. I have iPad connectivity, use laptops and desktops, and love webcam meetings. I attend doctoral education online, and even tell clients to text message me when in need. If this is me, at 27, imagine how younger generations approach connectivity to your brand. It is the future so adapt, evolve, or step aside.
If this strikes a chord in your business mind, give me a call, send a text, or e-mail me. I’m always on!